TY  - JOUR
AB  - An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the different notions of marketing paradise held by the various authors of the papers in the special issue.
VL  - 18
IS  - 6/7
SN  - 0263-4503
DO  - 10.1108/02634500010348897
UR  - https://doi.org/10.1108/02634500010348897
AU  - Brown Stephen
AU  - Patterson Anthony
PY  - 2000
Y1  - 2000/01/01
TI  - Trade softly because you trade on my dreams: a paradisal prolegomenon
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 316
EP  - 320
Y2  - 2024/09/19
ER  -