Trade softly because you trade on my dreams: a paradisal prolegomenon
Stephen Brown
(Professor of Marketing Research at the University of Ulster, Jordanstown, Northern Ireland)
Anthony Patterson
(Research Assistant in the School of Management at the University of Ulster, Jordanstown, Northern Ireland)
736
Abstract
An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the different notions of marketing paradise held by the various authors of the papers in the special issue.
Keywords
Citation
Brown, S. and Patterson, A. (2000), "Trade softly because you trade on my dreams: a paradisal prolegomenon", Marketing Intelligence & Planning, Vol. 18 No. 6/7, pp. 316-320. https://doi.org/10.1108/02634500010348897
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited