Trade softly because you trade on my dreams: a paradisal prolegomenon

Stephen Brown (Professor of Marketing Research at the University of Ulster, Jordanstown, Northern Ireland)
Anthony Patterson (Research Assistant in the School of Management at the University of Ulster, Jordanstown, Northern Ireland)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 December 2000

Abstract

An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the different notions of marketing paradise held by the various authors of the papers in the special issue.

Keywords

Citation

Brown, S. and Patterson, A. (2000), "Trade softly because you trade on my dreams: a paradisal prolegomenon", Marketing Intelligence & Planning, Vol. 18 No. 6/7, pp. 316-320. https://doi.org/10.1108/02634500010348897

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Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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