TY  - JOUR
AB  - Examines the factors that must be taken into account when determining the international pricing of a product, utilising specific examples from industry. Argues that specific country preferences require organisations to adapt pricing. Promotes a framework for analysing the micro environment and identifies ways in which organisations can use international pricing to gain a competitive advantage. Proposes the need for a predetermined management mentality and points out that until pricing is given the attention it deserves, and is respected as an essential element of international success, organisations will under‐perform. Presents limitations and offers direction for further research.
VL  - 18
IS  - 4
SN  - 0263-4503
DO  - 10.1108/02634500010333370
UR  - https://doi.org/10.1108/02634500010333370
AU  - Marsh Gary
PY  - 2000
Y1  - 2000/01/01
TI  - International pricing – a market perspective
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 200
EP  - 205
Y2  - 2024/09/22
ER  -