TY  - JOUR
AB  - At a store of chain retailers in Japan, a manager must select some new products from the list offered by the head office and, at the same time, he must determine which products should be replaced by the new products he selects. For the purpose of supporting such a decision, the authors have already proposed a new brand monitoring strategy for a certain category at a retail store and provided its mathematical model. Reviews their model emphasizing its practical aspects, and applies their model to actual data on grocery products collected from a convenience store with a discussion on the characteristics of their model.
VL  - 18
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634500010318638
UR  - https://doi.org/10.1108/02634500010318638
AU  - Murahara Akemi
AU  - Sandoh Hiroaki
PY  - 2000
Y1  - 2000/01/01
TI  - Application of a new brand monitoring strategy to grocery products at a convenience store
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 87
EP  - 95
Y2  - 2024/04/27
ER  -