Attitudes toward church advertising in Hong Kong
Alan K.M. Au
(Strand Leader in Marketing, School of Business and Administration, The Open University of Hong Kong, Homantin, Hong Kong)
1253
Abstract
Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the required data. The results clearly demonstrated that church advertising should be further developed. But, the clergy should be more cautious in using advertising because the study found that not all kinds of church advertising received the same level of acceptance among Christians, non‐Christians, and even the clergy.
Keywords
Citation
Au, A.K.M. (2000), "Attitudes toward church advertising in Hong Kong", Marketing Intelligence & Planning, Vol. 18 No. 1, pp. 39-44. https://doi.org/10.1108/02634500010308585
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited