Design effects of retail floor space in Hong Kong

Abstract

This paper considers the effects of the shape of supermarket retail floor space on patronage turnover in Hong Kong. From a sample of stores it was observed that many possessed unique and irregular shapes, and some traded on more than one floor level. It was determined that the factors of complexity of shape and the dual‐floor trading concept had no effect on the patronage turnover. The conclusion drawn is that the most likely reasons for these results rest with customer familiarity and tolerance, allied to small shopping loads. Details of the criteria for store selection for inclusion in the survey are given. Data collected were subjected to statistical testing to determine the extent of correlation.

Citation

Baldwin, G. (1998), "Design effects of retail floor space in Hong Kong", Facilities, Vol. 16 No. 5/6, pp. 150-154. https://doi.org/10.1108/02632779810211830