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Mind mapping in executive education: applications and outcomes

Anthony J. Mento (Loyola College in Maryland, Baltimore, Maryland, USA)
Patrick Martinelli (Johns Hopkins University, Baltimore, Maryland, USA)
Raymond M. Jones (Loyola College in Maryland, Baltimore, Maryland, USA)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 1 June 1999

8923

Abstract

Developed by Tony Buzan in 1970, mind mapping is a revolutionary system for capturing ideas and insights horizontally on a sheet of paper. This paper illustrates the technique of mind mapping, and highlights its specific applications in a variety of contexts based on our work in executive education and in management development consulting. Positive outcomes of the approach are described as well as reactions of executive students to mind mapping. We conclude with a rationale of why we believe mind mapping works with executives.

Keywords

Citation

Mento, A.J., Martinelli, P. and Jones, R.M. (1999), "Mind mapping in executive education: applications and outcomes", Journal of Management Development, Vol. 18 No. 4, pp. 390-416. https://doi.org/10.1108/02621719910265577

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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