TY - JOUR AB - Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills. VL - 16 IS - 7 SN - 0262-1711 DO - 10.1108/02621719710169585 UR - https://doi.org/10.1108/02621719710169585 AU - Morgan Sandra AU - Dennehy Robert F. PY - 1997 Y1 - 1997/01/01 TI - The power of organizational storytelling: a management development perspective T2 - Journal of Management Development PB - MCB UP Ltd SP - 494 EP - 501 Y2 - 2024/03/28 ER -