The power of organizational storytelling: a management development perspective

Sandra Morgan (Management Department, Barney School of Business and Public Administration, University of Hartford, West Hartford, Connecticut, USA and)
Robert F. Dennehy (Management Department, Pace University, Pleasantville, New York, USA)

Journal of Management Development

ISSN: 0262-1711

Publication date: 1 October 1997


Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills.



Morgan, S. and Dennehy, R. (1997), "The power of organizational storytelling: a management development perspective", Journal of Management Development, Vol. 16 No. 7, pp. 494-501.

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Copyright © 1997, MCB UP Limited

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