Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills.
Morgan, S. and Dennehy, R.F. (1997), "The power of organizational storytelling: a management development perspective", Journal of Management Development, Vol. 16 No. 7, pp. 494-501. https://doi.org/10.1108/02621719710169585
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