Strategic management and the case method

Abstract

Reports the results of a survey of UK lecturers involved in teaching strategic management to postgraduate and post‐experience students. Identifies the lecturer’s objectives in using case studies and evaluates the effectiveness of the case method in achieving those objectives. Finds that the method is successful in achieving participation and in developing communication and interpersonal skills, but less successful in the development of strategic analysis. Finds that a wide range of other methods are used in the teaching of strategic management, and that these methods can be used partly to replace and also to complement the use of case.

Citation

Jennings, D. (1996), "Strategic management and the case method", Journal of Management Development, Vol. 15 No. 9, pp. 4-12. https://doi.org/10.1108/02621719610146211