Effective meetings through electronic brainstorming

Abstract

Addresses the vital issue of effective meetings in today′s organizations. Compares and contrasts the differences between using traditional brainstorming and electronic brain‐storming (EBS) in meetings. An analysis of EBS and its uses will furnish organizations with an insight of this powerful technology. Groups usually meet in order to generate ideas, to share information, and to initiate action. These group meetings may not always be effective. Frequently the discussion will bypass the focal points of the meetings or members will be apprehensive as to how other members will perceive their ideas. Recommends that organizations utilize EBS, for this technology can improve group effectiveness and communication.

Citation

Kay, G. (1995), "Effective meetings through electronic brainstorming", Journal of Management Development, Vol. 14 No. 6, pp. 4-25. https://doi.org/10.1108/02621719510086147