The Live Case Method of Creating the Learning Organization

Abstract

Presents and examines the “live case method” as an increasingly influential means of broadening the thinking of middle managers, prompting them to adopt senior managerial perspectives on problems currently besetting their organizations. Claims that it is the live‐case orientation of the mid‐management seminar programme involved that provides effective linkage between managerial and organizational learning. Considers the value of the method first in relation to its application with middle managers of the ARCO Oil and Gas Company, highlighting the importance also of senior managerial involvement throughout the seminar programme; and then proceeds to illustrate the method′s use at corporate executive level, citing the extension of the approach in 1993 by ARCO′s Atlantic Richfield operation to their corporate executive seminar. Contends that the method exemplifies and encourages effective organizational learning in action at both middle and senior management levels.

Citation

Urban, T. and Bernard Keys, J. (1994), "The Live Case Method of Creating the Learning Organization", Journal of Management Development, Vol. 13 No. 8, pp. 44-49. https://doi.org/10.1108/02621719410072017