TY  - JOUR
AB  - Elucidates the nature, purpose and application of the Merlin Exercise in
the context of a middle manager leadership programme conducted by the
authors with personnel from the Hoechst Celanese Corporation (HCC).
Describes the content of three modules – “Visionary Leadership”, “Strategic
Leadership” and “Tactical Leadership” – showing how the future orientation
of the exercise provides the link enabling managers to build on the
skills acquired in each module in order to fashion strategics to carry
the organization forward. Working with a focus on the organization′s
envisioned condition a decade hence, managers explore and evaluate
essential leadership functions including: creating change; business
decision making; new market ventures and potential for diversification;
major trends analysis and its importance to securing competitive
advantage. Concludes with observations concerning responses of HCC
participants to the experience of the Merlin Exercise.
VL  - 13
IS  - 8
SN  - 0262-1711
DO  - 10.1108/02621719410071991
UR  - https://doi.org/10.1108/02621719410071991
AU  - Fulmer Robert M.
AU  - Franklin Stephen G.
PY  - 1994
Y1  - 1994/01/01
TI  - The Merlin Exercise: Creating Your Future through Strategic Anticipatory
Learning
T2  - Journal of Management Development
PB  - MCB UP Ltd
SP  - 38
EP  - 43
Y2  - 2024/04/19
ER  -