TY  - JOUR
AB  - Simuworlds include a management game and business case competition. The
Multinational Management Game Simuworld (MMG) is based on the Compaq
Computer Corporation. The MMG Simuworld is designed so that
participants view and feel the operations from a general management
level and make decisions. The emphasis of game play is on combinations
of strategies similar to those utilized by the microcomputer companies.
Participants work in teams and make seven or eight rounds of simulated
yearly budgeting decisions. A five‐year strategic plan is completed
early in the programme and a five‐year plan for the future is completed
and presented at the end of game play. The last five‐year plan also
includes the analysis of an up‐to‐date case study about the
microcomputer industry and Compaq Computer Corporation. Managerial and
organizational learning are prompted through learning diaries, and a
de‐briefing period. Participants learn from team activities and from
computerized feedback results. Inter‐cultural learning can be enhanced
by organizing teams with diverse cultural backgrounds. A major learning
experience provided is that of preparing and entering a foreign country
as an exporter or with a manufacturing plant. The Simuworld has been
used in many countries of the world and has proven especially useful as
a laboratory for teaching privatization in countries moving towards a
free enterprise system.
VL  - 13
IS  - 8
SN  - 0262-1711
DO  - 10.1108/02621719410071973
UR  - https://doi.org/10.1108/02621719410071973
AU  - Bernard Keys J.
AU  - Wells Robert A.
AU  - Edge Alfred G.
PY  - 1994
Y1  - 1994/01/01
TI  - The Multinational Management Game: A Simuworld
T2  - Journal of Management Development
PB  - MCB UP Ltd
SP  - 26
EP  - 37
Y2  - 2024/04/26
ER  -