TY  - JOUR
AB  - Describes the Merlin Exercise and its use by the authors
integrating two models of the future ‐ “forecasted” and
“invented” – to educate management in the development
of a strategic intent and in implementing such an intent.
VL  - 12
IS  - 6
SN  - 0262-1711
DO  - 10.1108/02621719310041328
UR  - https://doi.org/10.1108/02621719310041328
AU  - Fulmer Robert M.
AU  - Perret Solange
PY  - 1993
Y1  - 1993/01/01
TI  - The Merlin Exercise: Future by Forecast or Future by
Invention?
T2  - Journal of Management Development
PB  - MCB UP Ltd
SP  - 44
EP  - 52
Y2  - 2024/04/24
ER  -