Describes the Merlin Exercise and its use by the authors integrating two models of the future ‐ “forecasted” and “invented” – to educate management in the development of a strategic intent and in implementing such an intent.
Fulmer, R. and Perret, S. (1993), "The Merlin Exercise: Future by Forecast or Future by Invention?", Journal of Management Development, Vol. 12 No. 6, pp. 44-52. https://doi.org/10.1108/02621719310041328Download as .RIS
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