The Merlin Exercise: Future by Forecast or Future by Invention?
Robert M. Fulmer
(College of William and Mary, Williamsburg, Virginia, USA and MIT Center for Organizational Learning, Cambridge, Massachusetts, USA)
Solange Perret
(The London Perret Roche Group, Princeton, USA and London, UK)
107
Abstract
Describes the Merlin Exercise and its use by the authors integrating two models of the future ‐ “forecasted” and “invented” – to educate management in the development of a strategic intent and in implementing such an intent.
Keywords
Citation
Fulmer, R.M. and Perret, S. (1993), "The Merlin Exercise: Future by Forecast or Future by Invention?", Journal of Management Development, Vol. 12 No. 6, pp. 44-52. https://doi.org/10.1108/02621719310041328
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited