Hungarian management schools face fierce competition and declining interest in management training. By the beginning of the 1990s two main categories have emerged in management education – management development courses and complex degree programmes, such as the International Management Center′s Young Manager Program (started in 1989), and distance learning provided by Open Business Schools which are somewhat new in Hungary. However, these programmes are not without tradition in the country. Experience with degree programmes shows that part‐time programmes are more popular than full‐time. MBA students need more help for readjustment and would like to have a degree with a reputation. Management development courses are expected to be short in time, very pragmatic and entertaining.
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