Customer Value in Non‐degree Executive Education: Linking Business Schools and Business

Abstract

Reviews the role of non‐degree executive education in business schools. Suggests a focus on providing value to the external customer in executive education as a proactive way to force relevancy in teaching and research within business schools. Reviews strategies and policies associated with implementing such a focus on customer value. Discusses an executive education customer value‐determination system, which operationalizes some of these themes.

Citation

Stahl, M.J., Riblett, J.E. and Bounds, G.M. (1992), "Customer Value in Non‐degree Executive Education: Linking Business Schools and Business", Journal of Management Development, Vol. 11 No. 3, pp. 3-11. https://doi.org/10.1108/02621719210009901