Developing a Global Business Strategy Vision for the Next Decade and Beyond
Peng S. Chan
(School of Business Administration and Economics, California State University)
Robert T. Justis
(Entrepreneurship Institute College of Business Administration, Louisiana State University, USA)
1174
Abstract
With managers anxious to develop competitive advantages with new global allies, and with manufacturers moving offshore in search of lower costs and foreign scale economies, it is important to develop an international business strategy vision to cope with a rapidly developing global economy. This article reviews strategy development and highlights the need for a new strategy vision for tomorrow. Implications for management development are discussed.
Keywords
Citation
Chan, P.S. and Justis, R.T. (1991), "Developing a Global Business Strategy Vision for the Next Decade and Beyond", Journal of Management Development, Vol. 10 No. 2, pp. 38-45. https://doi.org/10.1108/02621719110006211
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited