Universities as Providers of Executive Education

Abstract

The nature of the relationship where university business schools have actively sought partnerships with companies by initiating “contract” programmes customised to meet the specific learning needs of the client company is discussed. Two case examples of actual programmes are described: an open but selective enrolment general management programme and the Consolidated Rail Corporation′s two‐week management programme for employees of that company, both offered at Pennsylvania State University. The unique benefits of each programme are noted and it is argued that these should help to foster greater collaboration between universities and corporations in the future.

Citation

Vicere, A. (1990), "Universities as Providers of Executive Education", Journal of Management Development, Vol. 9 No. 4, pp. 23-31. https://doi.org/10.1108/02621719010138009