Predicting MBA graduates’ donation behaviour to their alma mater

Abstract

Purpose

The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater.

Design/methodology/approach

The authors used a large data‐base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity.

Findings

Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour.

Originality/value

The paper adds to both theoretical implication for understanding long‐term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.

Citation

Baruch, Y. and Sang, K.J.C. (2012), "Predicting MBA graduates’ donation behaviour to their alma mater", Journal of Management Development, Vol. 31 No. 8, pp. 808-825. https://doi.org/10.1108/02621711211253268