TY  - JOUR
AB  - Purpose– The paper seeks to examine major challenges facing MBA programs and to argue that they will have to reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims to call for collective action across the business school field to effectively address these challenges.Design/methodology/approach– The research is grounded in empirical methods including semi‐structured interviews, data on curricula, courses, applications, enrollments, tuition and fees, and faculty hiring, and case studies of particular institutions.Findings– Business schools need to reassess the facts, frameworks, and theories that they teach, while also rebalancing their curricula to focus more on developing skills, capabilities, and techniques as well as cultivating values, attitudes, and beliefs.Originality/value– The paper draws on original sources of qualitative and quantitative data to present a detailed picture of the current state of MBA education. It identifies eight unmet needs based on interviews with deans and executives, and proposes curricula innovations that address these needs.
VL  - 30
IS  - 5
SN  - 0262-1711
DO  - 10.1108/02621711111132966
UR  - https://doi.org/10.1108/02621711111132966
AU  - Datar Srikant M.
AU  - Garvin David A.
AU  - Cullen Patrick G.
ED  - T Howard
ED  - Eric Cornuel
PY  - 2011
Y1  - 2011/01/01
TI  - Rethinking the MBA: business education at a crossroads
T2  - Journal of Management Development
PB  - Emerald Group Publishing Limited
SP  - 451
EP  - 462
Y2  - 2024/04/24
ER  -