Images in public administration: using popular media to bridge theories and practices

Abstract

Purpose

The purpose of this paper is to present a framework to integrate emergent management theory into graduate coursework using media and film.

Design/methodology/approach

The paper presents a qualitative and multi‐year case study.

Findings

Media used to teach management theory must not remain static. It should be updated periodically to remain effective as a pedagogical tool.

Research limitations/implications

Further research should be conducted to examine long‐term retention rates for information covered. Larger empirical studies should be conducted to verify findings.

Practical implications

There appear to be generational differences that suggest trainers, instructors, and professors need to match media‐based pedagogical tools to their audience.

Originality/value

Few, if any, studies have addressed the need to update media imagery used as part of a comprehensive approach to teaching management theory and concepts.

Citation

Sementelli, A. (2009), "Images in public administration: using popular media to bridge theories and practices", Journal of Management Development, Vol. 28 No. 7, pp. 607-621. https://doi.org/10.1108/02621710910972715