The role of custom case materials in action‐based executive education programs

Abstract

Purpose

This paper aims to explore the growing role of customized case studies in executive education programs.

Design/methodology/approach

A general review is provided, mainly from the authors' experience, on designing and employing custom cases.

Findings

It is shown that the benefits of designing and using custom cases accrue throughout the program development, delivery and follow‐up phases and can have a positive impact not only on course participants, but also on senior management and teaching faculty.

Research limitations/implications

The role of pedagogical tools in executive education remains a largely under‐researched area. Suggestions are made for future work.

Practical implications

It is shown how the construction of a case can vary by both content and format to best suit program objectives. Guidelines are also provided for teaching effectiveness.

Originality/value

This appears to be the first, in‐depth assessment of the design and use of case studies in executive education.

Citation

Dover, P., Perkins, S. and Wylie, D. (2009), "The role of custom case materials in action‐based executive education programs", Journal of Management Development, Vol. 28 No. 4, pp. 285-300. https://doi.org/10.1108/02621710910947335