TY  - JOUR
AB  - Purpose– The purpose of this paper is to increase the student's knowledge of the value chain and its importance in managing costs.Design/methodology/approach– The approach takes the form of a teaching case with practical implications, which also includes teaching notes.Findings– It is important to effectively manage a company's value chain. A clear understanding of the value chain, combined with effective management of all aspects of the value chain can often lead to a competitive advantage in today's business environment.Practical implications– A company can improve decision making with a clear understanding of the value chain.Originality/value– This case presents a practical and straightforward approach for instructors to explain the value chain concept and how important managing the value chain can be to the company's overall success.
VL  - 27
IS  - 3
SN  - 0262-1711
DO  - 10.1108/02621710810858597
UR  - https://doi.org/10.1108/02621710810858597
AU  - Patten Lynne
PY  - 2008
Y1  - 2008/01/01
TI  - The Joytoy Company: A teaching case on the importance of effectively managing the value chain
T2  - Journal of Management Development
PB  - Emerald Group Publishing Limited
SP  - 265
EP  - 274
Y2  - 2024/05/14
ER  -