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The Joytoy Company: A teaching case on the importance of effectively managing the value chain

Lynne Patten (School of Business, Clark Atlanta University, Atlanta, Georgia, USA)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 21 March 2008

Abstract

Purpose

The purpose of this paper is to increase the student's knowledge of the value chain and its importance in managing costs.

Design/methodology/approach

The approach takes the form of a teaching case with practical implications, which also includes teaching notes.

Findings

It is important to effectively manage a company's value chain. A clear understanding of the value chain, combined with effective management of all aspects of the value chain can often lead to a competitive advantage in today's business environment.

Practical implications

A company can improve decision making with a clear understanding of the value chain.

Originality/value

This case presents a practical and straightforward approach for instructors to explain the value chain concept and how important managing the value chain can be to the company's overall success.

Keywords

Citation

Patten, L. (2008), "The Joytoy Company: A teaching case on the importance of effectively managing the value chain", Journal of Management Development, Vol. 27 No. 3, pp. 265-274. https://doi.org/10.1108/02621710810858597

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited