TY - JOUR AB - Purpose– This paper sets out to examine the affect of rankings on business schools from the perspective of a business school director.Design/methodology/approach– The paper critiques the methodologies of ranking systems, their statistical validity, the factors used, and the weightings given to them.Findings– Rankings are significant drivers of a school's reputation. Good performance can double inquiries and applications and allow schools to charge prestige premiums. Financial Times top decile MBA programmes charge, on average, just below $80,000 for an MBA. Bottom decile schools charge only $37,000.Originality/value– This paper finds that it is impossible to challenge the criteria set out by a variety of rankings organisations and it is ill‐advised to boycott rankings. Schools are advised to consider which criteria reflect areas needing improvement and to continue “playing the game”. VL - 26 IS - 1 SN - 0262-1711 DO - 10.1108/02621710710720086 UR - https://doi.org/10.1108/02621710710720086 AU - Peters Kai ED - Howard Thomas PY - 2007 Y1 - 2007/01/01 TI - Business school rankings: content and context T2 - Journal of Management Development PB - Emerald Group Publishing Limited SP - 49 EP - 53 Y2 - 2024/09/21 ER -