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An analysis of the environment and competitive dynamics of management education

Howard Thomas (Warwick Business School, Coventry, UK)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 9 January 2007

Abstract

Purpose

The paper seeks to identify the key environmental forces and competitive drivers influencing the strategic management of a business school, and to give guidance about strategic choices as the business school evolves in the new knowledge economy.

Design/methodology/approach

Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about strategic choice.

Findings

The influence of demographic, technological, entrepreneurship and globalisation drivers provides a series of implications for competitive action and strategic choice. In the current environment it offers a school strategy of a rigorous academic research profile informed and guided by practice. This is favoured over a more professional agenda.

Originality/value

The paper reviews and updates the literature on future strategies and scenarios for business schools from an analytic perspective.

Keywords

Citation

Thomas, H. (2007), "An analysis of the environment and competitive dynamics of management education", Journal of Management Development, Vol. 26 No. 1, pp. 9-21. https://doi.org/10.1108/02621710710720040

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited