Strategic management: an evaluation of the use of three learning methods
David Jennings
(Department of Strategic Management and Marketing, Nottingham Business School, Nottingham Trent University, Nottingham, UK)
6373
Abstract
The article examines the use of three learning methods in the teaching of strategic management; the case method, simulation and action learning, in the form of a consultancy project. A survey of course members’ perceptions of learning outcomes indicates that simulation is the most effective method. Conclusions are provided for the design of strategic management programmes and the development of action learning projects.
Keywords
Citation
Jennings, D. (2002), "Strategic management: an evaluation of the use of three learning methods", Journal of Management Development, Vol. 21 No. 9, pp. 655-665. https://doi.org/10.1108/02621710210441658
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited