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Exploring the role of machismo in gender discrimination: a comparison of Mexico and the US

Sharon L. Segrest (Department of Management, College of Business & Economics, California State University, Fullerton, P.O. Box 6848, Fullerton, CA 92834‐6848 USA)
Eric J. Romero (Department of Management, College of Business Administration, University of Texas – Pan American, 1201 West University Drive, Edinburg, TX 78539‐2999)
Darla J. Domke‐Damonte (Department of Management and Marketing, and E. Craig Wall Sr. School of Business Administration, Coastal Carolina University, Conway, SC 29528)

Equal Opportunities International

ISSN: 0261-0159

Article publication date: 1 February 2003

3115

Abstract

This conceptual paper explores how the construct of machismo can influence gender‐based discrimination across two cultures; Mexico and the US. First, the relevant literature on machismo is reviewed and the construct clarified. Secondly, evidence is presented which indicates that masculine gender roles are not innate, but rather heavily influenced by cultural factors. Hofstede’s cultural dimensions are used to develop propositions about the effect of masculinity on gender‐based discrimination. We suggest propositions designed to explain how programs aimed at eliminating or reducing gender‐based discrimination might be impacted by high levels of cultural masculinity.

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Citation

Segrest, S.L., Romero, E.J. and Domke‐Damonte, D.J. (2003), "Exploring the role of machismo in gender discrimination: a comparison of Mexico and the US", Equal Opportunities International, Vol. 22 No. 1, pp. 13-31. https://doi.org/10.1108/02610150310787298

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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