Want to change the world? Think differently: An interview with Paul Polman, CEO of Unilever, part 2

Abstract

Purpose

The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever.

Design/methodology/approach

This paper presents part 2 of an interview with Paul Polman.

Findings

Discusses Unilever's presence in emerging markets, and its efforts to create markets in under‐developed regions.

Originality/value

The interview offers advice for leaders operating in a challenging business environment, and those looking to create more sustainable business models.

Citation

by Gareth Bell, I. (2013), "Want to change the world? Think differently: An interview with Paul Polman, CEO of Unilever, part 2", Strategic Direction, Vol. 29 No. 5, pp. 36-39. https://doi.org/10.1108/02580541311316613