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Have fun, make money: Can humor increase workplace effectiveness?

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 January 2013

1984

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Researchers have commented that “despite the enduring nature of humor, it has seldom been taken seriously by organizational scientists”. But successful businesses have been built on phrases like “have fun, make money”. Indeed, some use measures of humor within their selection systems and report impressive results. For instance, Southwest Airlines screens for a “light‐hearted attitude”, declaring that this leads to greater employee camaraderie and performance, as well as enhancing customer satisfaction. Humor has been part of every culture throughout history, with sayings along the lines of “laughter is the best medicine”. So can it make a difference to how well an organization works, or to how well individuals get on at work?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2013), "Have fun, make money: Can humor increase workplace effectiveness?", Strategic Direction, Vol. 29 No. 1, pp. 20-22. https://doi.org/10.1108/02580541311285384

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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