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Embracing the new takes its toll: Selling innovation to reluctant users

Strategic Direction

ISSN: 0258-0543

Article publication date: 14 September 2012

260

Abstract

Purpose

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

With hundreds of millions of vehicle journeys along the super highway in Taiwan, collecting tolls manually seemed an outdated process, delaying drivers who had to stop and queue at payment booths and requiring the hiring of a considerable number of employees to collect the money. So it seemed common sense for the government to contract a private company to develop and operate an electronic toll collection system which would detect by infra‐red rays a device within the vehicle, automatically deducting the charge from a pre‐paid card that drivers could buy at service stations. Drivers would incur the initial cost of buying and installing the onboard unit and buying their value‐storage card but had the benefit of never again having to stop and wait at tollgates or having to have small change handy.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The article provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2012), "Embracing the new takes its toll: Selling innovation to reluctant users", Strategic Direction, Vol. 28 No. 10, pp. 15-17. https://doi.org/10.1108/02580541211268401

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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