Happy landings for Chilean airliner: Success shows wisdom of having several business models

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Any new enterprise presented to a doubtful audience might well be greeted initially with words such as: “Does it – or can it – really work?” What the skeptics are seeking is a business model, to be shown how the idea, product or service really does work, how it creates value for the company. Many companies can flourish with one or perhaps two models, but where LAN Airlines is able to score over rivals is in having three.

Practical implications:

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Happy landings for Chilean airliner: Success shows wisdom of having several business models", Strategic Direction, Vol. 28 No. 7, pp. 19-22. https://doi.org/10.1108/02580541211234750