Big Brother joins our shopping trips: Snooping on buying habits is big business

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The more a retail organization knows about its customers, the more stuff it can sell them. Or, as they would put it, the more they can serve the customer well by catering for their needs. As firms become more customer‐centric, the more they need to know about us and, it seems, the more we are prepared to let them know.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2012), "Big Brother joins our shopping trips: Snooping on buying habits is big business", Strategic Direction, Vol. 28 No. 5, pp. 19-21. https://doi.org/10.1108/02580541211222960