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MicroLink strategy drives innovation: Estonian IT company plays catch‐up with competition

Strategic Direction

ISSN: 0258-0543

Article publication date: 13 January 2012




The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context.


When people think of innovation it is generally in terms of new products or services. This may be especially so in the context of IT where recent decades have seen a constant stream of new offerings, usually marketed with the prefix “innovative”.

Practical implications

The piece provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2012), "MicroLink strategy drives innovation: Estonian IT company plays catch‐up with competition", Strategic Direction, Vol. 28 No. 2, pp. 26-28.



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited