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Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 January 2012

391

Abstract

Purpose

The aim is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

For baseball fans, one of the modern legends that has enriched the sport was the success of the success of the Oakland Athletics team of the early 2000s. The team was one of the poorest, had little marquee talent, and yet through the genuinely radical, iconoclastic strategies adopted by the management team led by general manager Billy Beane it became on of the most successful teams of the decade.

Practical implications

The review provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2012), "Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy", Strategic Direction, Vol. 28 No. 1, pp. 24-27. https://doi.org/10.1108/02580541211189085

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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