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A sustainable workplace – we're all in it together

Andrew Cameron (Managing Director of Crex, Reading, UK)

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 January 2012




The aim of this viewpoint is to highlight the importance of sustainable business practices in the workplace. It also seeks to address the need for a people management strategy in order to instill a step change in the attitudes and behavior of staff.


The article: introduces the importance of implementing an environmental policy; outlines the role of the HR/training professional in the implementation of a strategy; employee engagement; and effective communication and getting the message across in the most appropriate way.


Environmental issues are here to stay. Businesses are going to require a change in the way they operate to stay ahead of the game. Smart businesses are already adopting and implementing “green” policies, gaining competitive advantage and ensuring their future success.

Practical implications

References are made to Walmart and Puma, highlighting how seriously major corporations are taking these environmental issues.


The article provides sound practical advice on the need for organizations to develop and implement a working environmental policy.



Cameron, A. (2012), "A sustainable workplace – we're all in it together", Strategic Direction, Vol. 28 No. 1, pp. 3-5.



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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