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Nerves of steel in glocal challenge: ArcelorMittal's push and pull strategy

Strategic Direction

ISSN: 0258-0543

Article publication date: 11 October 2011




This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Creating the biggest steel company in the world is quite an achievement. Creating the conditions to ensure that the businesses within it restructure and merge into one coherent enterprise is a daunting task. When Arcelor and Mittal Steel merged in 2006, the new ArcelorMittal found itself with a genuinely global reach, with large workforces located in mature markets like the USA and Western Europe, as well as emerging markets, such as Brazil, China, Kazakhstan and Ukraine.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2011), "Nerves of steel in glocal challenge: ArcelorMittal's push and pull strategy", Strategic Direction, Vol. 27 No. 11, pp. 5-9.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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