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Finns city service embraces fairer trading: Catering body seeks more “ethically sound” products

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 September 2011




The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The business world has always been inhabited by both pragmatists and visionaries, which makes the issue of corporate social responsibility (CSR) the perfect battle ground. The maximization of profits is at the heart of how entrepreneurialism works. However, CSR acknowledges that there are ethical issues at stake involving every business decision. Consumers are increasingly interested in the origin of products and the transparency of the supply chain, and many organizations are willing to indicate their CSR and ethical selections.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2011), "Finns city service embraces fairer trading: Catering body seeks more “ethically sound” products", Strategic Direction, Vol. 27 No. 10, pp. 23-25.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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