TY  - JOUR
AB  - Purpose–Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approach–This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings–Based on the case study of a Swedish furniture wholesaler whose products are made by independent manufacturers in China, this article explains how new product development relates to supply chain management, why the two should be coordinated, and how this may be done.Practical implications–Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/value–The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
VL  - 27
IS  - 9
SN  - 0258-0543
DO  - 10.1108/02580541111159610
UR  - https://doi.org/10.1108/02580541111159610
PY  - 2011
Y1  - 2011/01/01
TI  - Activity coordination on the table: Getting new products to market takes teamwork
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 17
EP  - 19
Y2  - 2024/09/18
ER  -