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Activity coordination on the table: Getting new products to market takes teamwork

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 August 2011




Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Based on the case study of a Swedish furniture wholesaler whose products are made by independent manufacturers in China, this article explains how new product development relates to supply chain management, why the two should be coordinated, and how this may be done.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2011), "Activity coordination on the table: Getting new products to market takes teamwork", Strategic Direction, Vol. 27 No. 9, pp. 17-19.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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