“Make it new” or pay the price: Firms show more willingness to tackle innovation
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
A strong argument could be made for innovation being the most important means by which manufacturers can create competitive advantage. In the short‐term, struggling firms might have to concern themselves with any number of immediate issues, from lay‐offs and cost reduction to greater operational efficiency. But in the long run, the case for innovation becomes well nigh indisputable.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2011), "“Make it new” or pay the price: Firms show more willingness to tackle innovation", Strategic Direction, Vol. 27 No. 8, pp. 18-21. https://doi.org/10.1108/02580541111146830
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited