TY - JOUR AB - Purpose–This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approach–This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings–The paper highlights the view that the time has now surely arrived when a new generation of entrepreneurs is needed, men and women whose view of business contains social and environmental as well as economic values: in other words, social entrepreneurship. “Big Five” of personality traits are identified that are likely to be required to make social entrepreneurship possible: openness, extroversion, agreeableness, conscientiousness and neuroticism, by which they mean an individual's emotional stability. These qualities need to be nurtured at college level.Practical implications–This paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Social implications–This paper provides strategic insights and practical thinking that can have a broader social impact.Originality/value–The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. VL - 27 IS - 6 SN - 0258-0543 DO - 10.1108/02580541111135553 UR - https://doi.org/10.1108/02580541111135553 PY - 2011 Y1 - 2011/01/01 TI - Social entrepreneurs offer different model: But all wealth creators must look beyond self‐interest and the bottom line T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 15 EP - 18 Y2 - 2024/05/11 ER -