The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
How to get ahead in advertising? Well, one option is follow the example of one London agency in the 1990s and suspend a caravan over exposed girders between the basement and first floor. It certainly got the attention of passers by, and it is inevitable it widened the notoriety and name of the business in the UK's capital city. But in an industry reliant on the innovation and ingenuity of its creative talent, did a ten‐minute brainstorm in the caravan make it any more effective?
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
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