E‐marketers seek higher peaks: Companies want to expand their reputations through online world

Strategic Direction

ISSN: 0258-0543

Publication date: 15 February 2011

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Businesses have to react positively to big ideas and to new technology. They must also make up for lost time should they, initially, prove a bit slow off the mark in seeing the potential of technological breakthroughs.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2011), "E‐marketers seek higher peaks: Companies want to expand their reputations through online world", Strategic Direction, Vol. 27 No. 3, pp. 12-15. https://doi.org/10.1108/02580541111109570

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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