Maximizing innovation capabilities: The role of reputation and alliances

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In order to flourish within today's tough business climate, organizations must explore any opportunity to secure a competitive advantage. For many, that means pumping top dollar into research and development (R&D) activities in the hope to discover the breakthroughs that will set them apart from their rivals.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "Maximizing innovation capabilities: The role of reputation and alliances", Strategic Direction, Vol. 27 No. 1, pp. 28-31. https://doi.org/10.1108/02580541111096593