Interview with Tom Adams, Chief Executive Officer, Rosetta Stone Inc.

Abstract

Purpose

The purpose of this paper is to provide an interview with Tom Adams, Chief Executive Officer of Rosetta Stone Inc., one of the world's leading language‐learning solution providers.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Rosetta Stone^® is an interactive software program that uses technology to simulate the way we all learnt our first language as a child. Learners develop language proficiency naturally, by connecting new words with their meaning, in real‐life contexts that are technology enabled. Interactivity makes learning engaging, and the fact this is a computer‐based tool makes it ideal for busy learners that value convenience.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

Language skills are a vital part of global business, and selling to businesses, organizations and education establishments has become Rosetta Stone's largest growth area over the past few years. The world is learning languages as the world goes global, and language‐learning providers are an extremely important tool in facilitating this globalization.

Citation

by Juliet Norton, I. (2010), "Interview with Tom Adams, Chief Executive Officer, Rosetta Stone Inc.", Strategic Direction, Vol. 26 No. 10, pp. 35-37. https://doi.org/10.1108/02580541011080573